Don’t get too personal on LinkedIn

Have you ever received a request to connect on LinkedIn from someone you didn’t know or couldn’t remember?

A few weeks ago, Josh Turner encountered this situation. The online request to connect came from a businessman on the opposite coast of the United States. It came with a short introduction that ended with “Let’s go Blues!” a reference to Turner’s favorite hockey team in St. Louis that he had mentioned in his profile. “It was a personal connection … that’s building rapport.”

LinkedIn is known for being the professional social network where members expect you to keep buttoned-down behavior and network online like you would at a business event. With more than 200 million registered users, the site facilitates interaction as a way to boost your stature, gain a potential customer or rub elbows with a future boss.

But unlike most other social networking sites, LinkedIn is all about business — and you need to take special care that you act accordingly. As in any workplace, the right amount of personal information sharing could be the foot in the door, say experts. The wrong amount could slam it closed.

“Anyone in business needs a professional online presence,’’ says Vanessa McGovern, the VP of Business Development for the Global Institute for Travel Entrepreneurs and a consultant to business owners on how to use LinkedIn. But they should also heed LinkedIn etiquette or risk sending the wrong messages.

One of the biggest mistakes, McGovern says is getting too personal — or not personal enough.

Sending a request to connect blindly equates to cold calling and likely will lead nowhere. Instead, it should come with a personal note, an explanation of who you are, where you met, or how the connection can benefit both parties, McGovern explains.

Your profile should get a little personal, too, she says. “Talk about yourself in the first person and add a personal flair — your goals, your passion … make yourself seem human.”

Beyond that, keep your LinkedIn posts, invitations, comments and photos professional, McGovern says.

If you had a hard day at the office or your child just won an award, you may want to share it with your personal network elsewhere — but not on LinkedIn.

“This is not Facebook. Only share what you would share at a professional networking event,” she says.

Another etiquette pitfall on LinkedIn is the hit and run — making a connection and not following up.

At least once a week, Ari Rollnick, a principal in kabookaboo, an integrated marketing agency in Coral Gables, gets a request to connect with someone on LinkedIn that he has never met or heard of before. The person will have no connections in common and share no information about why they want to build a rapport.

“I won’t accept. That’s a lost opportunity for them,” Rollnick says.

He approaches it differently. When Rollnick graduated from Emory with an MBA in 2001, he had a good idea that his classmates would excel in the business world. Now, Rollnick wanted to find out just where they went and reestablish a connection.

With a few clicks, he tracked down dozens of them on LinkedIn, requested a connection, and was back on their radar. Then came the follow-up — letting them know through emails, phone calls and posts that he was creating a two-way street for business exchange. “Rather than make that connection and disappearing , I let them know I wanted to open the door to conversation.”

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Two charged with taking protected live sharks from the Keys

For the second time in weeks, federal prosecutors have ordered the arrest of people for illegally taking live sharks out of the Florida Keys.

Two officials of Idaho Aquarium Inc. in Boise were indicted on federal charges of conspiracy and illegally purchasing four spotted eagle rays and two lemon sharks, all protected species and all from Keys waters.

Ammon Covino, 39, president of Idaho Aquarium, and corporate secretary Christopher Conk, 40, were arraigned late last week in Idaho and ordered to appear in U.S. District Court in Key West on March 15.

The Idaho Aquarium is a display facility covering 10,000 square feet operating in a converted Boise warehouse. Listed as a nonprofit educational center, the aquarium opened in late 2011. It claims to offer "over 250 different species of animals and marine life" for the $9 adult admission fee.

The indictment from November was unsealed this month.

On Feb. 7, the U.S. Attorney's Office in Miami unsealed a separate indictment against two Broward County aquarium suppliers. They were charged with conspiracy to acquire and resell juvenile nurse sharks without a required permit, and angelfish larger than the maximum size allowed. Those fish from the Keys allegedly were sold to a Michigan buyer.

"While both cases relate to the marine living resources of the Florida Keys and involve violations of the Lacey Act, predicated in part on [Florida law], there is no public record material to suggest there is any other relationship between the cases," said Alicia Valle, spokeswoman for the U.S. Attorney's Office.

In the indictment against Idaho Aquarium and its officials, prosecutor Thomas Watts-Fitzgerald wrote that the defendants knowingly conspired with fish collectors in the Keys to have the rays and sharks captured without permits and shipped north.

After being offered $1,250 for each live eagle ray, an unnamed fish collector eventually told Covino that permits needed to take the rays could not be obtained. Covino reportedly answered, "Just start doing it.... Who gives a ...".

The collector reportedly shipped three eagle rays in May 2012 and another in June 2012. All were sent to Covino at the Idaho Aquarium.

A second unnamed collector reportedly was solicited by Conk in June for two lemon sharks. The collector said no capture permits for lemon sharks are being issued so "the transaction would have to be conducted on the 'down low,' " the indictment says.

In a later conversation, Covino is accused of saying the lack of permits for the lemon sharks was "no big deal." The lemon sharks were purchased for $650 each and sent to Idaho in October.

Neither collector was named in the indictment.

According to the U.S. District Court documents, Covino and Conk could receive prison terms of up to five years on each of four counts.

The Idaho Aquarium could be fined $500,000. The government is seeking to seize Conk's 2005 Ford pickup truck, reportedly used to transport the fish from an airport.

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Flashback: Pierce Brosnan Films 'GoldenEye' in Monte Carlo in 1995

"James Bond" has done wonders for the actors who've undertaken his character. After Timothy Dalton relinquished the role, Pierce Brosnan took on the MI6 agent for the film series' seventeenth film, GoldenEye. We take you back eighteen years ago, when Brosnan was filming his first Bond film.

On this day in 1995, Brosnan was in the luxurious Monaco town of Monte Carlo to film a few scenes for GoldenEye, including scenes on a ship in the Port of Monaco and inside the lavish Monte Carlo Casino.

PICS: 50 Years of James Bond

The city and the casino had previously been used as the setting for the 1983 Bond film Never Say Never Again starring Sean Connery.

Prior to heading to the on-location set to film scenes for his first film as James Bond, Brosnan basks in the lovely weather and luxury of Monte Carlo, located south of France in the Principality of Monaco.

"I've had a nice time," Brosnan says in the flashback. "I think I'm going to do some work right now, actually. I've been here for four days and I haven't done a thing. What more can a boy ask for? [It's] Monte Carlo."

RELATED: The Real Story Behind Bond, James Bond

While Brosnan had been acting for over a decade prior to taking on his Bond role in films such as Mrs. Doubtfire, his star had yet to rise prior to GoldenEye. On the verge of becoming a household name, Brosnan didn't think the role had or would change him.

"I think I'm still the same guy," he says. "I haven't seen the check yet, though."

That check would be a substantial one for Brosnan once the film came to fruition and raked in a hefty $352 million ($517 million, inflation adjusted) at the box office, with Brosnan taking home a reported $4 million for the film.

VIDEO: 007 Flashback: Bond Stars Reflect on Iconic Role

The Irish actor would go on to star in three more Bond films (Tomorrow Never Dies, The World Is Not Enough, Die Another Day) and make a reported total of $41 million in the process.

Better yet, the role immortalized him as an actor and helped him land many starring roles to come.

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LI man accused of filling up at gas stations, driving away without paying

Police say a Long Island man is accused of filling up at 16 gas stations, then driving away without paying.

Suffolk County Police say that after four months of the free fill-ups, the SUV was found outside a gym in Bay Shore.

Walter Amerbach of Smithtown was awaiting arraignment Wednesday on petit larceny charges.

Information on his attorney was not immediately available.

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Coral Gables native Martin Zweig, Wall Street wiz, dies in Florida

A decade before he foresaw the 1987 stock market crash, Coral Gables native Marty Zweig was already considered a Wall Street wizard.

Renown business journalist Dan Dorfman called him “the country’s hottest investment adviser” in 1981, his picture appeared on the cover of Money Magazine in 1982, and he was frequent guest on the PBS financial show Wall Street Week.

He wrote two best-selling books: Winning on Wall Street, in 1986, and Winning with New IRAs, in 1987.

On Oct. 19 that year, just as Zweig had predicted three days earlier on Wall Street Week, the market plummeted 23 percent.

Zweig, whose three-story Pierre Hotel penthouse is one of New York City’s most lavish residences, died Feb. 18 at another of his homes, on South Florida’s Fisher Island. He was 70. Zweig had been treated for cancer, and underwent a liver transplant in 2010 with tissue from his younger son.

Born Martin Edward Zweig on July 2, 1942, in Cleveland, he spent his formative years growing up in Coral Gables where he was known as Marty Gateman after his widowed mother remarried.

He attended Coral Gables Elementary and Ponce de Leon Junior High schools, was a Coral Gables High School varsity basketball player and track star — class of 1960 — and 2001 Cavalier’s school Hall of Famer.

Childhood friend Richard B. Bermont, a Miami financial adviser, remembered Zweig as a great poker player even in high school, “pretty much a jokester, and the ladies loved him.’’

He legally changed his last name back to Zweig when he was 21, after his mother and Dr. Gateman divorced, said former wife Mollie Friedman.

Zweig wrote that his interest in financial began when the 1948 Cleveland Indians were playing in the World Series.

“I was the kid who knew the most about the team and had a vague idea about what batting averages mean. I had begun to love numbers. Perhaps this was a tip-off that I’d later graduate to the market.’’

He earned a bachelor’s in economics from The Wharton School of the University of Pennsylvania in 1964, later an M.B.A. from the University of Miami and a doctorate in finance from Michigan State University.

In 1984, Zweig joined with stock picker Joe DiMenna, with whom he co-founded Zweig-DiMenna Partners, their first long/short hedge fund.

Zweig also created two closed-end funds traded on the New York Stock Exchange, according to his corporate biography: The Zweig Fund in 1986 and The Zweig Total Return Fund in 1988.

In his first book, he wrote: “When playing the market, remember you must deal with probabilities, employ sensible strategies to limit risk, and get aggressive only when conditions warrant.’’

He was as quirky in his private life as he was serious about investing. Stan Smith, a Fisher Island friend, said that last year, Zweig installed a “banana yellow’’ 1934 Packard convertible in his living room.

Zweig’s memorabilia collection includes the dress Marilyn Monroe wore to sing “Happy Birthday” to President John F. Kennedy in 1962, a pair of JFK’s silk pajamas, the suits The Beatles wore on the Ed Sullivan Show in 1964, Super Bowl rings, Heisman Trophies, Oscar statuettes and Gold Records; one of the Harley-Davidson Hydra-Glide motorcycles that actor Peter Fonda rode in the film “Easy Rider;” an outfit that Jimi Hendrix wore in concert; and the booking sheet from one of Al Capone’s arrests, and a letter written by baseball legend Mickey Mantle describing a sexual encounter at Yankee Stadium.

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Weather alert: South Florida to heat up before weekend cool-down

In typical South Florida style, this week’s weather promises to be an experiment in extremes.

Temperatures on Tuesday will reach near-record highs at 85 degrees, only to plummet 10 degrees on Wednesday. The dip will continue into the weekend, with lows forecast in the 40s.

There is a slight chance of showers on Tuesday and a 50 percent chance of heavy rain and thunderstorms rumbling in on Wednesday.

No advisories have been reported for South Florida, but a tornado watch is in effect for Central Florida.

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Audrey Hepburn Galaxy Commercial

Dearly departed Audrey Hepburn is the latest celebrity to be resurrected by the ad industry so she can star in a new commercial.

In the spot for Galaxy (a British chocolate brand), Hepburn is sightseeing in Italy when her tour bus gets delayed. Luckily she stops across from a handsome stranger as her version of Moon River begins to play. What happens from there is classic Hepburn, but how did the ad come to be?

Hepburn's sons, who control her estate, authorized the use of her image for a fee. Sean Ferrer and Luca Dotti say their mother would be "proud" of her new role, adding in a press release that she "often spoke about her love of chocolate and how it lifted her spirit."

Hepburn is not the first (nor will she be the last) dead celebrity who Madison Avenue has brought back to life thanks to advanced technology used in order to hawk a product. Chris Farley shilled for DirecTV, Fred Astaire danced for Dirt Devil, John Lennon rocked out for Rock Band, Gene Kelly grooved for Volkswagen, John Wayne sipped on Coors Light and Kurt Cobain wore his Doc Martens in heaven.

You'll also recall that Hepburn already starred in another modern day ad when The GAP had her pushing pants. Watch her latest work from beyond the grave.

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Senate to vote on moving ahead on Hagel nod

WASHINGTON — A deeply divided Senate is moving toward a vote on President Obama's contentious choice of Chuck Hagel to head the Defense Department, with the former Republican senator on track to win confirmation after a protracted political fight.

Twelve days after Republicans stalled the nomination, the Senate was slated to vote Tuesday on proceeding with the Hagel selection after GOP lawmakers signaled late Monday they would end their delaying tactics. If Hagel gets the necessary votes, it would just be a matter of time for a simple up-or-down vote, although Republicans could insist on the maximum 30 hours of debate before a final vote.

AP

Chuck Hagel

If confirmed, Hagel would succeed Defense Secretary Leon Panetta and join Obama's retooled national security team just days before automatic, across-the-board budget cuts hit the Pentagon.

Senate Armed Services Committee Chairman Carl Levin, D-Mich., said he was optimistic about the vote's outcome and said it was critical for the Senate to act quickly.

"Given sequestration, it's really important that we have a secretary of defense who is in place when that hits, if it hits," Levin told reporters Monday. "I want to still say 'if' because I'm a perennial optimist."

Hagel's nomination bitterly split the Senate, with Republicans turning on their former GOP colleague and Democrats standing by Obama's nominee.

The president got no points with the GOP for tapping the former two-term senator and twice-wounded Vietnam combat veteran. Republican lawmakers excoriated Hagel over his past statements and votes. They argued that he was too critical of Israel and too compromising with Iran. They cast the Nebraskan as a radical far out of the mainstream.

Sen. John McCain, R-Ariz., clashed with his onetime friend over his opposition to President George W. Bush's decision to send an extra 30,000 troops to Iraq in 2007 at a point when the war seemed in danger of being lost. Hagel, who voted to authorize military force in Iraq, later opposed the conflict, comparing it to Vietnam and arguing that it shifted the focus from Afghanistan.

McCain called Hagel unqualified for the Pentagon job even though he once described him as fit for a Cabinet post.

Republicans also challenged Hagel about a May 2012 study that he co-authored for the advocacy group Global Zero, which called for an 80 percent reduction of US nuclear weapons and the eventual elimination of all the world's nuclear arms.

The group argued that with the Cold War over, the United States can reduce its total nuclear arsenal to 900 without sacrificing security. Currently, the US and Russia have about 5,000 warheads each, either deployed or in reserve. Both countries are on track to reduce their deployed strategic warheads to 1,550 by 2018, the number set in the New START treaty that the Senate ratified in December 2010.

In an echo of the 2012 presidential campaign, Hagel faced an onslaught of criticism by well-funded, Republican-leaning outside groups that labeled the former senator "anti-Israel" and pressured senators to oppose the nomination. The groups ran television and print ads criticizing Hagel.

Opponents were particularly incensed by Hagel's use of the term "Jewish lobby" to refer to pro-Israel groups. He apologized, saying he should have used another term and should not have said those groups have intimidated members of the Senate into favoring actions contrary to US interests.

The nominee spent weeks reaching out to members of the Senate, meeting individually with lawmakers to address their concerns and seeking to reassure them about his policies.

Hagel's halting and inconsistent performance during some eight hours of testimony at this confirmation hearing last month undercut his cause, but it wasn't a fatal blow.

There was no erosion in Democratic support for the president's choice and Hagel had the backing of three Republicans — Sens. Thad Cochran of Mississippi, Mike Johanns of Nebraska and Richard Shelby of Alabama. Other Republicans were reluctant to block a president's Cabinet choice from getting an up-or-down vote, fearing the precedent.

Democrats hold a 55-45 edge in the Senate, more than enough to confirm Hagel on a majority vote.

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Univision bumps NBC into fifth place

A failing NBC has left Univision the fourth most popular network in the United States — at least for now.

The latest ratings from the February “sweeps” race — a milestone moment for network ratings in the television business — had NBC fall behind its Spanish-language rival. The Doral-based network finished the sweeps period with a viewership that amounted to 1.5 percent of all adults between 18 and 49. That’s considered the key demographic for television advertisers, and it’s the most common yardstick for measuring a network’s success.

The 1.5 percent share was ahead of NBC’s 1.2 percent share. CBS dominated the contest with a 4.9 percent share, followed by Fox (2.0 percent) and ABC (1.7 percent), according to EW.com.

Univision has beaten CBS before in the ratings race, but this is the first time the Spanish-language powerhouse has bested NBC. The victory is a bit sweeter since NBC owns Univision’s cross-town rival, Telemundo. As NBC slid, Univision saw audience for its news programs and telenovelas grow.

But the ratings pecking order can be topsy-turvy. In November, NBC took the fall sweeps contest with a No. 1 ranking, thanks to big audiences brought in by The Voice, Revolution and Sunday Night Football.

DOUGLAS HANKS

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At least one wounded in Miami shooting

Miami police detectives Monday morning are on the scene of a shooting that wounded at least one person.

Police have cordoned off the area of Northwest Avenue at 43rd street as they investigate.

Still visible on the street: a bloody rag next to the tire of a Ford sports utility vehicle.

This bulletin will be updated as more information becomes available.

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